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Just was doing some reading about what to not do, to confirm my understanding that things like keyword stuffing (using lists of keywords etc) are penalized by google and came across this great page of info on SEONightmares.com.
SEO, Search Engine Optimization is all about getting more web searching people to your website, and the more you know about this the better off your business is.
http://www.seonightmares.com/badseopractice.htm
Stellar Web Studios offers a free SEO consultation for every website client.